Semiotics

 

Semiotics is the study of the use of symbolic communication. Semiotics can include signs, logos, gestures and other linguistic and non-linguistic communication methods. As a word, semiotics derives from the Greek sēmeiōtikós, which describes the action of interpreting signs.

Roland Barthes was one of the first people to understand it and bring  it to the understanding of others through different means. Barthes said the goal of semiotics is interpreting both verbal and nonverbal signs . The verbal side of the field is called linguistics. Barthes, however, was mainly interested in the nonverbal side had many different visual signs just waiting to be read. Barthes held the chair of literary semiology at the College of France. His semiotic theory broke down the process of reading signs based on their words and focused on interpretation by colour.