Planning: Magazine mood board




 I tried to use a diverse selection of images to explain what my magazine is about. I want to base my magazine around the idea of a modern golfer. Golf is a quickly expanding sport but many of the newer people playing either come from other sports in their youth like football or rugby or in adulthood in their spare time with no prior experience and don't have the same knowledge of traditions or particularly enjoy the highly wealthy 'old money' country club side of it.

I want to base it on the sort of viewer that can be completely new or relatively recent  and is a lot more of a 21st century golfer. Fashion sense is different with cooler brands such as Nike and Malbon with things like bucket hats and high top shoes when the previous stereotype is chinos and 'plus fours' with brogue shoes. People nowadays are also more interested i9n the social media side so recommending different channels for genres like teaching and club reviews or high level matches and rounds. 

I want the reader to be someone who has become gripped by the sport and so is interested in learning more. Someone who may want to plan a golf holiday with his friends but doesn't know where to look, or wants a new set of clubs but doesn't want to spend huge amounts so wants second hand but doesn't have the knowhow of what to get or where to get it.

Maybe someone who's friends are going to a golf tournament but doesn't want to be left out so is interested in learning about the professional side of golf. The magazine will be accessible towards these sorts of people and tohers whoa re new to the sport 

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